Great content is one thing, but good online content performance is yet another thing. How are you describing great content? Yeah, it should be well-written and engaging, and that should hit the spot with its target audience.
The excellent thing is that content that is high-performing to us is useful to them, our readers. To achieve this win-win, let’s take a look at what other things can be done to take the content from good to best, high content performing, and incredibly effective.
1. Use keywords based on the search intent of the target audience
If you want your created content to perform better to achieve your targets, you need to pick up the right traffic. Increased traffic numbers mean less than nothing if not one of those people takes the action you want to take after clicking on your link and experiencing your content.
Target the keywords in which the user’s search intention is based on the step you want them to take. For example, if you aim to convert email lists, conversions on educative-intent searchers because they will discover you as a trusted source in your subject area. You may be targeting keywords that begin with “how to” and those that ask questions.
2. Headlines Should Be Irresistible and Helpful
High-performing content begins with a high-powered, compelling headline which makes people want to read more. You may have heard about formulas and methods to help you make headlines that have proved to work better. Your content should create confidence with the reader, but you can’t do that if you start with a headline that compromises the truth or ignores important facts.
3. Improve the Writing Flow
There are a lot of things, but the main one is how well the writing flows. How well do you take your readers along with your content? How simple is it to track you from point to point, word to word, and from paragraph to paragraph? A lot of content creators are making their readers lose interest (or simply get lost) along the way because they create unnecessary challenges such as- long paragraphs, too formal tone of the content, and content that loses the interest of the audience. You should avoid the mistakes to measure content performance writing flow.
4. Include CTA in your Content
High-performance online content eventually encourages action. Of course, you can’t get readers to behave unless you give them a chance. It should appear in the form of a call to action – a link in your content that guides readers to what to do after reading. CTAs come in many ways, but the best ones – those found in high-performance content – are fully clickable.
5. Deliver Content at the Right Time
Too many people are approaching content planning as a catch-all, throwing blog posts, videos, or something else out there in a mistaken “if you create it, they’re coming” approach. But good performance content marketing is about delivering the right message for the right person at the right time. To do this, you need to configure content for each point of your enclosure or customer journey.
